Dedicated to creating accessible and seamless user experiences, with expertise in UX/UI design and optimisation (CRO).
Services
Some of my skill set
Accessible Design
Crafting experiences that are accessible and equitable for all users, ensuring every interaction and design system component is intuitive, barrier-free, and meets accessibility standards.
Data-Driven Insights
Utilising both quantitative and qualitative data to inform design decisions, enhancing user experiences and achieving business objectives through evidence-based practices.
User-Centric Design
Focusing on user needs and behaviours through data analysis and collaboration with researchers, applying insights to create effective and usable solutions.
Team collaboration
Fostering cross-functional teamwork, integrating diverse perspectives from research, design, and testing to deliver user-centred solutions that align with business goals.
Work
Some of my projects
Vodafone
Phone Insurance in SIM Only
Usable phone insurance flow on SIM-only journey increased user satisfaction.
Vodafone
Streamlining Plan’s Page
CRO Roadmap: Resolving page issues, raising CVR, and Basket progression.
Habitat Indonesia
Dukung Habitat Campaign
Rose in youth engagement by 48% and doubled donations up to 52%.
Dedicated to creating accessible and seamless user experiences, with expertise in UX/UI design and optimisation (CRO).
Services
Some of my skill set
Accessible Design
Crafting experiences that are accessible and equitable for all users, ensuring every interaction and design system component is intuitive, barrier-free, and meets accessibility standards.
Data Driven Insights
Utilising both quantitative and qualitative data to inform design decisions, enhancing user experiences and achieving business objectives through evidence-based practices.
User-Centric Design
Focusing on user needs and behaviours through data analysis and collaboration with researchers, applying insights to create effective and usable solutions.
Team collaboration
Fostering cross-functional teamwork, integrating diverse perspectives from research, design, and testing to deliver user-centred solutions that align with business goals.
Work
Some of my projects
Vodafone
Phone insurance in SIM only
Usable phone insurance flow on SIM-only journey increased user satisfaction.
Vodafone
Streamlining plan’s page
CRO Roadmap: Resolving page issues, raising CVR, and Basket progression.
Habitat
Dukung Habitat campaign
Rose in youth engagement by 48% and doubled donations up to 52%.